Our Story

DW Whitening
Where It Began…
DW has been a leader in the whitening world since 2012, loved by thousands of customers globally. Inspired from an expensive visit to a Dentist in Australia, Co-Founder Ben Reed wanted to make whitening affordable. In 2019 he collaborated with Celebrity Dentist, Dr Richard Marques to formulate UK manufactured products that are clinically proven to provide results.
DW Aligners
Straight Teeth without the Expense...

In 2020, DW Aligners was born and has quickly become the highest rated invisible aligner brand in the UK according to Trustpilot!

Whitening that works...
Formulated by Dentists...

An important factor of the DW is to ensure each product is thoroughly tested for results. Dr Richard has personally hand selected each product for affordable results.

"DW is the UK's leading Oral Care business, whilst we offer our services online, unlike other Oral Care businesses we have a fully operational dental clinic based near Harley Street, London.”

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